From one of my favorite labels around, the London based children's brand No Added Sugar. With a large dash of mod styling and a nod towards high-end luxury, with the help designer Florence Beal ( from Paul Smith none the less) this label puts edgy and aspiration into children's wear.
It was hard to chose one item but I love this baby playsuit, it's just brilliant. I only wish their clothes where a bit bigger so I could squeeze into them!
Check out their site for more information.... and just a general peek. Even if you don't have kids, this label is so cool you'll want to wear their threads!
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